THE ORIGIN – BORN IN THE BLINK OF VIRAL

Breakingz wasn’t born in a boardroom.
It was born in the chaos of viral tweets, highlight reels, and moments that made the world stop scrolling.

We realized one thing:

In sports, moments disappear fast — unless you wear them into history.
So we built Breakingz like a social-media-fueled newsroom — where every product is a headline you can wear before the trend fades.

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MISSION – TO WEAR THE UNREPEATABLE

We don’t just make shirts.
We preserve adrenaline.

Our mission is to immortalize once-in-a-lifetime sports moments and let fans claim a piece of that electricity — through premium, real-time apparel.

We turn trending plays into personal stories, viral highlights into wearable culture, and fandom into fashion — all in record speed.

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VISION – TO BECOME THE WORLD’S FASTEST SPORTSWEAR MEDIA BRAND

We aim to lead a new category:
Real-Time Fanwear.

We see a future where fans no longer wait for merch weeks after the buzzer — they live the moment, and we launch it live.

A global ecosystem where every highlight, meme, or buzzer-beater is instantly celebrated through licensed, limited-edition drops.

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PURPOSE – FOR THOSE WHO DON’T JUST WATCH SPORTS, THEY FEEL IT

We’re here for the ones who:

• Scream at last-second shots.

• Ride the highs and heartbreaks of every inning.

• See sports not as games, but as emotion in its rawest form.

Breakingz exists for hearts that don’t just beat — they beat in sync with the game.

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LONG-TERM STRATEGY – BUILDING HEADQUARTERS IN EMOTION

1. Real-Time Drop Engine
   AI-powered systems that detect viral trends and trigger launches within 1–6 hours of the moment happening.

2. Fan Co-Creation Hub
   A platform where fans help shape collections in real-time — becoming co-creators, not just consumers.

3. Licensing & Athlete Partnerships at Scale
   From 70+ partners today to a global network of teams, leagues, and players across every sport.

4. Next-Gen Fanwear: AR, NFT & “Meta-Merch”
   Integrating tech to bring moments to life through augmented reality and collectible merch experiences.

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🔥 OUR BRAND HOOK: “FROM TREND TO THREAD™”

It’s not just a slogan — it’s our DNA.

We don’t follow trends.
We thread them.